Acting the part
[Cache - #35] I was flipping through the channels the other day and noticed a well-known A-list actor in a decidedly B-level movie. The kind that has low production values and goes straight to video. I...
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Brand: It Ain’t the Logo – Now on sale and number one
[Cache - #78] Now on sale The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™) is now available for sale in hard copy and e-reader format. Buy...
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Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.
[Cache #194] By Andris Pone President, Coin Branding – “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo. Three years later, it is still a...
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